Develop the Christmas product range
You are the Product Development Lead working with the Head Designer.
What has happened
The Christmas and End of Year Peak Trading Plan commits the business to a finalised Christmas range by 2 October 2026 so it can be photographed for the online store by 16 October and stocked for the December peak. Last year's Order Book shows what sold and what was remade, growers have advised what natives, foliage and imported lines they can supply in December, and two competitors have already published their ranges. The range must include wreaths, table centrepieces, native Christmas bunches, gift bouquets at three price points and a corporate gift box. Each product needs a costed specification, a target margin, stock order quantities and a construction method that casual designers can follow at volume. The General Manager wants the draft at the leadership meeting on 29 September.
Deliverables
- A sales analysis of last December's orders
- Costed specifications and construction methods for each product in the range
- A stock order draft with quantities and delivery dates
- A range presentation for the leadership meeting
Documents to use
Systems to use
Order Book
Records every retail, phone and online order from enquiry to delivery, including product, card message, delivery window and any complaint or freshness claim.
Stock Intake and Cool Room Log
Records every delivery of flowers, foliage and plants with condition grades and wastage, and holds the twice daily cool room temperature readings for each site.
Units of competency
Current on training.gov.au for the Floristry Training Package as at 10 September 2026.
SFLSOP011Develop a floristry product rangeSFLDEC002Design floristry productsSFLSOP012Maintain and order floristry stockSFLSOP001Source information on floristry products and servicesSFLDEC008Construct floristry products with a base mediumQualifications
SFL40125Certificate IV in FloristrySFL50125Diploma of Floristry DesignWhat to look for
Evidence guide
Assess whether the range is grounded in the sales data and confirmed supply, whether costings and margins are accurate and meet the plan, whether construction methods are clear enough for casual staff to produce at volume and safely, whether stock quantities follow from the forecast, and whether the presentation gives leadership what it needs to sign off by 2 October.